Marketing Bluetooth fixtures

Alliance Lighting’s Bluetooth series of fixtures continue to gain in popularity. What started with the single, yet revolutionary, BL200-BT “bullet” fixture has grown to over 20 different fixtures, which include path light stems, understep fixtures, downlights, uplights, and more in a short period of time.

Let’s talk about how to market these to your clients.

Have you proposed installing these versatile, high-quality fixtures only to be told that your client is not interested in color-changers? Maybe they can’t anticipate ever using anything but white, or don’t want to be locked into “color” only. But here’s the thing - the RGB color change ability is completely optional. These fixtures can stay entirely in the white spectrum, and even have three preset “white” color temperatures. Or you can choose just the right tone and brightness from the graphical interface in the Alliance bt app.

Here’s another selling point - setting up and running your own custom lighting scheme is dead easy. You can group fixtures into zones that all run the same program, for instance. An example might be to zone six directional spots on the front of the house, another with three wide-beam spots on various focal points on the property, and a third for four or five path lights on the walkway to the front door. Each zone can be controlled independently by the client right from the app. Any fixture in your installation can be grouped with any of the others, no need to be on the same run. Also, you can define up to three "scenes" that can be toggled on and off at will.

One more feature: All of Alliance’s BT series of fixtures are dimmable. Clients have the option of changing how bright or how soft they choose to illuminate every aspect of their property, by fixture or by group. There are no additional switches, transformers, or other equipment needed, and changes take effect instantly. The app makes setting lighting schedules easy and they run on their own thereafter.

In conclusion, Alliance's BT series can be zoned, are dimmable, and run from an easy-to-use mobile app. The color change ability is an extra, fun option to use seasonally or whenever the whim strikes, without having to invest in more equipment later. The app is available for Android and Apple devices and is free to download and use.

Landscape lighting just keeps getting better and better. There are few properties that can't be enhanced by outdoor lighting and having a professionally designed and installed system like Alliance's can make a big difference in a client's property value.